Creating responsive and converting webinar pages is a must for every digital marketer. After all, it’s one of the best ways to attract customers, generate new leads, and earn revenue.
While it’s easier to make such content using a trusted platform, coming up with fresh content and turning them into on-demand webinars can be quite taxing and time-consuming. That said, it’s time you set your sights on creating this useful marketing tool known as evergreen webinars.
Read the rest of this article to learn more about making an evergreen webinar for your business. Or, you can go directly to the webinar topics that interest you most by clicking the links below.
Table of Contents
- What is an Evergreen Webinar?
- What Are the Types of Evergreen Webinars?
- How to Create an Evergreen Webinar?
- Tips on Making Evergreen Webinars
- How Should You Market Your Content With an Evergreen Webinar Funnel?
What is an Evergreen Webinar?
An “evergreen” webinar is designed to withstand the test of time. Simply put, it’s an on-demand webinar that’s always relevant to the viewers, whether it’s 2021 or 2030.
The term takes inspiration from evergreen trees, which can maintain their lush leaves even with the changing seasons. While making your webinar timely can attract a lot of people, you also have to consider its timelessness.
Otherwise, the webinar recordings you create might not age well and may need to be replaced and updated just after a few weeks or months. Can you imagine how much time and effort that’s going to take?
The Benefits
If you need more convincing, here are some reasons why you need evergreen webinars instead of time-sensitive ones.
1. It provides a reprieve from writer’s block.
Even if you are highly creative, you’re bound to run out of ideas sooner or later. While you deal with this script writer’s block, you can run these evergreen webinars for your audience. That way, you can keep up with the frequency with which you publish your content.
2. It can help fill in the gaps.
If you have been making live webinars for so long, there’s bound to be a time when you’ll run out of ideas. While you research or wait for industry news and updates, you could fill in the gaps with well-designed, continually relevant evergreen webinars. Since they’re always relevant, you can run them whenever, wherever.
3. It can boost your site SEO.
SEO is vital for every eCommerce business. Fortunately, timeless webinars can boost your website rankings even more.
It’s all about including the relevant keywords and educational content that clients frequently look up in search engines. By incorporating these in your webinars, you can optimize your website and enjoy more traffic.
4. It improves social sharing.
Apart from SEO, social media is another excellent channel to market your content and acquire new subscribers. After all, 3.5 billion people – or 45% of the planet – use social media platforms.
All you have to do is put a social sharing feature or insert a webinar link in your social media post, and you’ll be surprised by how many shares you’ll receive.
5. An evergreen webinar strengthens your authority within the industry.
Evergreen content is always applicable, no matter what month or year it is. That said, your clients are bound to ask the same question. With these webinars, you always have a ready answer. As such, it can establish your role as an expert in your niche.
6. It’s a good way to earn passive income.
It’s hard to make money – but you can make this bit easier by using evergreen sales funnels. As mentioned, a pre-recorded webinar can boost your SEO, which equates to more customers and possible revenue. All you have to do is run these automated webinars as you sleep, travel, and do more essential things.
What Are the Types of Evergreen Webinars?
Now that you know the benefits, you might be interested in creating an evergreen webinar. Before you do that, though, make sure that you know the following webinar formats that you can choose from.
Tutorials
A lot of people seek the internet for aid in doing various stuff. If you want to capture this big chunk of the audience, then you should create video training. Of course, this should be related to your business or industry.
For example, if you sell furniture, you could create a webinar on picking the best reclining chair for a small room. This makes for good evergreen content since the rules for choosing furniture do not change – no matter what year or season it might be.
Educational Webinars
This type of automated webinar is a good way to establish your expertise in the field. By sharing your knowledge about, say, what makes a reclining chair a good investment, you can tap on the viewers interested in this kind of evergreen content.
Tips and Tricks
Again, this is an excellent way to solidify your reputation as an expert in your category. After all, this is about sharing industry tips and tricks that you have perfected throughout the years.
For example, you can publish a webinar on “5 secrets that will keep your reclining chair working smoothly.”
How Can You Create Evergreen Webinars?
Evergreen webinars need not be as tedious as real-life seminars. You can establish an evergreen webinar system and create valuable content by following these tips:
Step 1: Decide on the webinar format.
You could generally choose from these three basic formats: single speaker, interview, or panel discussions. The first one is best for small audiences since it’s just like conversing with friends. As for the interview format, you must invite an expert in the subject matter.
If you have multiple presenters, then you might have a panel discussion or online conference, wherein one acts as a moderator while the rest talks about their expertise on the topic.
Aside from these usual formats, you may also create evergreen webinars that feature case studies and product demonstrations. Product demos are great for educating consumers who just purchased the said product. It can also be used for training employees regarding the usage of a certain product.
On the other hand, case studies can be used by marketers to feature real customer stories and how they were able to solve their problems using a particular product or service.
Step 2: Write your script.
Even if it’s you doing recurring automated webinars, you need to make it as flawless as it can be. That’s why you must create a script to guide you out, so you can reduce your chances of making mistakes that require further reshooting.
When writing a webinar script, make sure that you include a short introduction of the speakers and what to expect, as well as a question and answer portion in the end to answer your audience’s concerns.
Step 3: Assemble your team.
Unless you’re going to do it all, you must have a host and a presenter or speaker for your interview webinar.
While you can always seek the services of a technical assistant, it’s not as necessary as when you make live webinars. That’s because you don’t have to worry about glitches as you could reshoot it should it happen.
Step 4: Prepare the visual material.
Remember, some viewers learn visually, meaning they need pictures and graphs to process the information. That said, you need to have this material ready for your target audience.
Visuals also make your presentation more interesting, as the webinar could be quite boring if the audience will only see your face for the whole hour. Visuals make teaching easier, too, especially when you’re doing tutorial videos.
Step 5: Choose a webinar platform.
You can use various tools to make an evergreen webinar. It’s just a matter of picking a webinar software that’s easy to use and suits your needs and budget.
When choosing the best evergreen webinar software, remember to look for new tools or features that you want to include in your presentation, such as polls and live-chat boxes. Consider your budget, too, as webinar platforms come in various price points.
Here are some examples of evergreen webinar platforms you can use:
- Demio
- WebinarJam
- Zoom
- WebinarNinja
- GoToWebinar
- EverWebinar
- LiveWebinar
- EasyWebinar
- My Own Conference
- StealthSeminar
Among these evergreen webinar platforms, StealthSeminar not only helps you to have an automated webinar; it also comes with actionable templates that will convert more leads for you, further saving your time. You can also track your webinar stats so that you can fine-tune them the next time you run them.
Step 6: Record and edit your webinar.
Once you have your script, visual materials, and webinar software ready, you can go ahead and start recording your webinar session! Add the visual material, video, or audio that will complete your video. You can even give it a live event feel by adding a live chat box or product offers.
The great thing about these webinars is that you can edit them until you’re completely satisfied with their quality. In fact, this is exactly what you should do because an evergreen webinar is bound to be seen for a long time. A sloppily created one without relevant content might put your brand in a bad light.
Step 7: Schedule the webinar showing.
One of the best features of evergreen webinars is that it allows you to set your webinar’s showing. You don’t necessarily have to tinker with the platform on the day itself when you stream your video.
Statistics show that Thursday webinars get the best attendance rates at 25%. This is followed by webinars scheduled on Wednesdays and Tuesdays. As for the best time, scheduling your event at 11 A.M, 2 P.M, and 1 P.M seems to work best. Publishing one webinar a week has also been shown to have great results.
Tips on Making Evergreen Webinars
While an evergreen webinar helps remove the performance anxiety that comes with presenting to a broad audience, it does have its own unique set of idiosyncrasies.
So, when making evergreen webinars, always follow these do’s and don’ts:
- Make the webinar replay available for 48 hours. The goal of a webinar is to be available during the customer’s most convenient time. Keeping it up for another two days will help you make more conversions along the way.
- Use calls to action to create urgency so that your patrons would sign up. You can do this by setting limited-time offers just like you would in a real-time webinar.
- Provide customer support. You can expect to have a barrage of emails and queries after you have streamed your pre-recorded webinar. That said, you need to be prepared with the customer support that you need to provide. Responding to emails at the soonest possible time will help you generate more conversions, so you need to have a service plan ready once this happens.
- Don’t fool your webinar attendees. Don’t trick your audience into thinking that you’re doing a live launch when it’s automated. Clients don’t care much about this, as long as you can deliver the value they are looking for.
- Avoid time-specific information. If you want your webinar to be truly evergreen, you need to avoid discussing time-specific details like the year, season, and current events.
- Don’t reuse a live webinar. While there’s no problem repurposing your existing content, it’s best if you make an automated evergreen webinar out of scratch and not just rely on rehashing old live webinars.
How Should You Market Your Content With an Evergreen Webinar Funnel?
While an evergreen webinar can improve your website’s SEO, there are many other things you could do to promote your content. One such example is to create an evergreen funnel, which transforms curious browsers into potential buyers.
A webinar funnel transforms curious browsers into potential buyers through useful training materials.
To create an evergreen webinar funnel, there are three steps you need to undertake. First, you need to gain leads for your evergreen funnel through webinar registrations and other downloadable content. Next, you need to offer a wonderful experience to your viewers to keep them coming. Finally, you need to send follow-emails to boost your webinar funnel.
Here’s how you can take advantage of this webinar marketing funnel:
Webinar Registration Page
Your registration page is the landing page of your evergreen sales funnel where people sign up to attend your evergreen webinar.
To entice your clients, your landing pages should include an overview of the course, plus the testimonials of the people who have previously attended the webinar.
Email Campaign
More than just sending a confirmation for the webinar, an evergreen email funnel allows you to promote and highlight your business, as well as guide your viewers to the next steps.
Thank You Page
This is the landing page that appears after a successful registration. It should include all the information to promote your webinar, including the date, time, and social media links, to name a few things.
Event Page
This is the official area where the webinar takes place. Since it allows you to capture the details of the registrant, it lets you send follow-up emails that are tailored according to your client’s status. For example, you could send a reminder to those who left early or a purchase reminder for those who completed the webinar.
Evergreen automated webinars can boost SEO and social media sharing while addressing content gaps and the occasional script writer’s block. It’s an essential tool for any business owner and marketer online.
With the use of webinar software, you can create webinars to attract and entertain users for a long time — a great way to automate your lead generation process.
