WHY WEBINARS WORK – INTERVIEW

I was interviewed by Lawrence J. Clark, PhD for his book “Why Webinars Work.”
We covered:

  • How I got into doing webinars
  • Webinar scripting, why it’s important. With examples
  • Persuasive language, why it’s important. With examples of use in webinars
  • Sales psychology, why it’s important. With examples of use in webinars
  • Importance of stories in the sales process
  • NLP concepts and how they can be applied to webinars

Listen online or download the interview.

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