Want to get better results from your marketing? If so, then there are a variety of different ways to apply persuasion to your marketing messages. In this post, we’re going to look at 15 persuasive techniques you can use to boost your marketing efforts. Depending on your industry, business, product, service, or other goals, one or more of these techniques will be applicable to your marketing.
Continue readingDo you want to have as much impact as possible with each webinar you deliver? If so, the following will help you regardless of if the webinar is live or automated.
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Photo by Chris Montgomery on Unsplash Have you considered adding webinars to your online marketing strategy in the past but ultimately decided against it because you didn’t want…
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It’s no secret that the attention span of the average person has diminished significantly over the last several years. The good news, however, is that…
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Did you know there are approximately 320 million monthly active users on the Twitter platform?
While some people use the service to converse with friends, follow celebrities, and kill time, others have another idea in mind: using Twitter to generate business.
With Twitter advertising revenue reaching $513 million in Q3 2015, a 60 percent year-over-year increase, it’s easy to see that others are already using the platform to reach potential customers.
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Machiavellian marketing methods. They’re not pretty, but they work. Machiavellianism is the use of cunning or duplicity, like the Italian Renaissance diplomat and writer Niccolò…
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If you are having trouble selling your products or services to your target audience, the issue may not lie in your core offers themselves, but rather how well you are known in your niche. Authority can be the difference between a $1,000 a year and $100,000 a year or even $1+ million dollar year. If you want the latter, then you need to establish yourself as an authority in your niche. In this post, I’m going to give you the steps you need to take to do just that.
Continue readingDo you want to get better at marketing in order to increase your leads and sales? If so, then you need to be willing to learn from the best. Chances are, you know who the top experts, influencers, marketers, and businesses are in your niche. It’s time to stop learning theory and start learning what works. In this post, I’m going to share with you some sneaky tools you can use to improve your marketing to make your business more successful.
Continue readingDo you know what marketing strategies are working the best for your website? No matter what kind of conversions you are looking to make for your business, Google Analytics can help you track them in a way that will show you what traffic sources drive those conversions. In this post, I’m going to show you the step-by-step process of tracking conversions in order to determine where to focus the majority of your marketing efforts.
Continue readingAre you marketing to the audiences most likely to convert into revenue for your business? If not, you are missing out on a powerful way to ensure that your message gets to the right people at the best ROI possible. In this post, we’re going to look at 12 custom audiences you should include in your advertising strategy and the platforms to use them with.
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