Webinars are one of the best ways to increase a company’s brand awareness and ultimately its revenue. Regardless of whether you run an online business or a brick and mortar establishment, learning how to record a webinar and use it as a marketing tool can help yield untold amounts of leads and income. Before you can have a webinar recording, however, first you need to create your webinar presentation. Below we’re sharing how to do just that.
How to Create a Webinar Presentation
Here are the basic steps for how to record a webinar:
- Come up with a topic to discuss
- Develop slides and a webinar script
- Use webinar recording software to create your video file
- Load your webinar recording to automated webinar software
Now that you have an overview of the steps, let’s break them down further so you can create your automated webinar with ease.
1. Come up with a topic to discuss
While it may be tempting to share everything about your business when you’re recording a webinar, it’s best to keep your webinar to one main topic, and three subtopics. After hosting and creating hundreds of thousands of webinars, we’ve found that this is the magic number. More than three subtopics can overwhelm your audience, and less than three can feel like you’re withholding something or wasting your audience’s time when the goal is to deliver value.
2. Develop slides and a webinar script
Not only do slides give your audience something visually appealing to look at, but pairing them with your webinar script will help you stay on topic while you deliver your words of wisdom. Believe it or not, you don’t need flashy backgrounds, wild fonts, and complicated slide transitions to create a rock-solid presentation. When you sign up for StealthSeminar’s free automated webinar school, we give you our tried and true webinar template as well as a slide deck that you can customize for your unique presentation. Sign up here and learn how to conduct a webinar that converts today.
3. Use webinar recording software to create your video file
Once you have your slides and script nailed down, it’s time to actually record your presentation. Want to know how to record a webinar for free? In our post “7 Screen Recording Tools to Use for Professional Automated Webinars” we mention several paid options for recording a webinar, but we also share a few free options – CamStudio, Tiny Take and Zoom Meetings.
Webinar Presentation Tips
- Start with your face on camera – this will help you build credibility with your audience, and give your presentation a human element
- Use visuals, but don’t overload your presentation with them
- Speak clearly, and at a decent pace – far too many webinar hosts rush through their talking points. Slow down, and calmly, yet passionately deliver your speech
- Don’t get too complicated with your presentation – less really is more, so keep it simple
- Avoid talking at your audience, and instead, talk with them. For example, ask questions – even rhetorical ones that will get your audience thinking. Add polls and surveys as well to keep them engaged
- Use a headset microphone or a podcasting microphone with a boom arm in lieu of your computer’s built-in microphone for maximum quality
- Encourage feedback and comments throughout your presentation
- When recording, do so in a room that will be free from distractions and loud noises
- Use intentional micro-pauses to allow your audience to digest major points
- Limit your presentation to an hour or less – remember your audience has a busy schedule, respect their time
- Deliver all the value you can in the time period you have. Don’t hold back anything
- As you ease into your sales pitch, try not to become pushy. It shouldn’t feel like a hard sell, but rather a logical next step for audience members to continue on their journey with your company
- Answer frequently asked questions at the end
- Listen to your entire webinar recording before you load it to your automated webinar software – check for errors and sound quality issues. You can always re-record it if there are any problems, and it’s better to do that than risk sharing a presentation with quality issues
For more free, specific advice like this visit: http://automatedwebinarschool.com/
4. Load your webinar recording to an automated webinar software
You’ve learned how to record a webinar, you’ve created an amazing presentation, and your video looks great. Now what? It’s time to turn that webinar recording into a money-making machine. Load your webinar video file to StealthSeminar, develop a webinar marketing funnel, and then begin promoting your presentation to your ideal audience.
We recommend our posts “14 Free Ways to Promote Your Webinar” and “6 Ways to Promote Your Upcoming Webinar on Social Media Organically” for ideas on how to get more people to sign up and attend your webinar. At some point, you may also decide to use paid advertising campaigns to drive even more registrations.
It may take some trial and error to create a winning webinar marketing funnel, but with some tweaks here and there, you can develop a system for earning more money on autopilot. Imagine recording a killer presentation, and sharing it multiple times and making hundreds of sales over and over again. Put in the work now, and you will be that much closer to that ever-elusive passive income so many entrepreneurs dream of having.
Webinars can earn you more money, and StealthSeminar can help you get there faster. Sign up for a free 30-day trial today!