When it comes to running an online business, everyone is looking for an edge. Bringing in qualified leads quickly and easily, working smarter not harder, and scaling up, is the secret sauce for owning a business instead of it owning you. Let’s take a look at how you can use webinar software to drive top of the funnel sales leads and qualify them so you can make more money with less effort.
What Does Top of the Funnel Mean?
In marketing, the top of the funnel is the beginning of the sales process. It’s the awareness stage about your company.
According to Taboola, “Marketers and media buyers should target the top of the funnel when attempting to bring in new leads to nurture. At this point, they will be looking at as many leads as possible, and then narrowing them down as they go through the funnel. Since top of the funnel leads are unfamiliar with a brand, it is in this stage that marketers must prove their value.
The top of the funnel is all about content, and Forbes says that video is the new king of content. Truth be told, video is the hottest way to deliver the messages your audience is seeking, and even inbound marketing giant HubSpot says that if you’re not using video yet, you’re likely falling behind.
Perhaps that is why video seminars, also known as webinars, are growing in popularity. They allow business owners to share something useful to their ideal audience on video, while also introducing their companies, and their products and services.
A sales webinar gives an audience more information about a company in less time. And, they do it without requiring the audience to scroll through, click several pages, and read a lot of content. According to Business 2 Community, 87 percent of marketers who have used webinars have “found it to be an effective strategy” for converting leads into customers.
Why A Webinar Should Be at the Top Of Your Funnel
Still not sold on the idea that you should be using webinars as a marketing tactic? Here are a few more reasons a sales webinar should be at the top of your funnel:
They set you up as an expert: When you are hosting a webinar, you get the opportunity to show off your skills and expertise. As you share with your audience all the things they need to hear, your industry knowledge can’t help but come through the screen.
Your audience will meet you, a real live human: It’s easy to forget that when we’re shopping online, we’re buying from real people. Webinars remind your audience that there is an actual face behind the company. A real person trying to feed their families. Meeting you, albeit digitally, gives you the chance to build a know, like, and trust factor.
Webinars are more affordable than most in person marketing strategies: In the old days, if you wanted a customer to meet you, you might have forked out a lot of money up front to pay for a booth at a convention or an expo. You’d spend hundreds if not thousands of dollars on the booth itself, the pamphlets and other marketing materials, the decor, and the sponsorship fee to be a vendor at the event.
All of that money you invested wouldn’t guarantee that anyone would come to your booth either. If they did, you had no guarantee they were your ideal customer, so you would then have to vet them — that is if they even provided you with the correct contact information.
Other ways of meeting customers could have included door to door sales, shelling out thousands of dollars for newspaper, television or radio ads, and a lot of foot traffic networking to try and get in front of the right people. Worse still, none of this would guarantee sales.
Webinars require a lot less time and capital investment to get you in front of the right people. All you really need is a webcam, a decent microphone, a way to record your webinar, a general knowledge of PowerPoint (or a similar presentation software), and your knowledge and expertise of the industry you’re already working in. That’s really it. No glitzy, over the top, flashy schemes.
A sales webinar can be recorded for re-use and repurposing: Once you create a great webinar, you can record it and use it over and over again.
Let’s say the webinar is a training that your audience wants to reference more than once — you could sell the recording of the video.
Perhaps the webinar is a masterfully created seminar that ends with a solid sales pitch that has a high conversion rate — you could reuse that one recording multiple times to consistently build your email list, generate leads, and keep making sales on autopilot.
Your webinar might even have a multitude of golden nuggets of wisdom that you could break up into tiny videos for Youtube, Instagram and Facebook for further brand promotion.
After creating an amazing webinar, the possibilities of what you can do with it are endless.
What if You’re Hesitant of Doing Live Video?
Here’s the great thing about creating and delivering a webinar — you don’t even have to be live for it. You can record it multiple times before it goes live until you are happy with how it looks and sounds, and then release it as an automated webinar or pre-recorded webinar. As you practice and get more comfortable recording yourself, the process will only become more streamlined.
Once your recorded webinar is ready to go online, you can use the feedback you receive from it, to tweak it and make it better over time.
How can you Deliver Automated Webinars Easily?
To do this, you’ll need automated webinar software. That’s where StealthSeminar comes in.
StealthSeminar is the most popular automated webinar software and currently saves businesses owners around the world millions of hours a year while it delivers content, generates leads, and creates sales on autopilot.
Our mission is to help entrepreneurs build a more successful business and increase profits with a live webinar tool that allows you to work smarter, not harder.
Essentially, at StealthSeminar, we help business owners take time off to work on other things while still increasing their profits. We automate their webinars so they can play them back at any time, making it look as if they are live. This multiplies their efforts, creates urgency, taps into law of reciprocity and builds their profits, all without any of their additional time or energy. They can set their webinar up once and forget it, or take the feedback they receive to make future automated webinars even better.
If you want to tap into the power of automated webinar software, and learn how it can bring more sales leads to your online business, sign up for a 30-Day Free Trial and let us show you around.