Delivering a Successful Teleseminar or Webinar Replay Event
Your event will be as successful as you plan it to be. Think through each aspect of your presentation and embrace the concept that less is often more. Meaning, create a situation where fewer things can go wrong. The better you are at focusing your efforts, the better your chances of looking like a seasoned pro.
Here are some ways to make your Teleseminar and Webinars engaging for participants, yet run smoothly.
Keep a Tight Agenda
People are easily distracted and if you bog them down with a lot of dry information during a Webinar, they won’t pay attention. Keep the content brisk, deliver it to your best ability and follow the KISS rule: Keep It Short and entertaining! Keep talking to a minimum of ten minutes, mix things up images, stories, case studies and really spend time engaging people.
Provide Materials in Advance
This will allow people to get familiar with the material before the presentation, so they can begin to formulate questions or come up with their own ideas on how to make the materials relevant to them. Others like to take notes or highlight interesting points. Also, this cuts down on having to review information and lets you get right to the interactive portion, which frankly is the more interesting part.
Deliver Valuable Content
It’s tempting to do lot’s of sales pitch. You see that a lot in a variety of marketing situations. I think it is very dangerous for most markets. I think you are far better to deliver real, true valuable content. Content that everyone who shows up can find value in, regardless if they do any business with you or not. I strive to have my attendees saying to themselves: “Wow… if they gave away this content how great will his paid for content be…”
Think Eternal Automated Webinar and Teleseminars
When you plan out your initial event think through your full use of the webinar. Think about how you can maximize your events use with automatic webinar replays, reoccurring teleseminars, evergreen event driven marketing, etc. Make sure you are not limiting yourself in anyway and not doing anything that is incongruent with future replays. That means you should make them…
Make Your Automated Webinars and Teleseminars Timeless
When you create your webinars and teleseminars make them eternal. That makes you should not:
1) Note the day of your event
2) Discuss the time of your event (ie – morning, afternoon, evening)
3) Comment on any current event
4) Mention current politicians, actors, sports stars, etc
I personally am an education junkie. I listen to audios from tons of people. Nothing interrupts the learning environment more then when the speaker refers to a dated reference. I have heard a variety of out dated examples including mentioning the President of the time, Gerald Ford. Another one I recall was someone talking about the new National Football league that just formed…
Knowledge is timeless and if you avoid dating your material it will be working and generating profits for you for months, years and decades to come.
Don’t Forget the Before and After Your Webinar and Teleseminar Replay
Webinars and teleseminars offer you a meaningful tool for building a relationship. Your interaction with participants doesn’t have to be limited to the actual presentation. You can send out surveys, PDFs, Reports, emails, etc. This will allow you to maximize your events success and to generate the highest value return. Blueprint out your contacts prior to your event and after your event so that you are getting the best return possible and maximizing your attendee experience.
