While Webinars are a hot tool for conducting cost-effective training sessions and presentations, like anything, a little advanced planning is required to ensure it goes smoothly.
Note: In this article we will not address the technological tools like GoToMeeting, GoToWebinar, Webex, etc. but instead the presentation options. That will make this article applicable regardless of what tool you choose to use. Let's get started...
Determine if you need a Webinar
Before you start, decide if a Webinar is the best choice for your needs. Some of the factors you need to consider include the audience and the topic. Certain topics just don’t translate well into an online format. A daylong seminar on the company’s best practices might not hold people’s interest for long. People have short attention spans in general and when learning online, their attention span shrinks to about two hours (if not less!). Keeping that in mind, you might want to break up the sections into small chunks of time, or even space the presentation out over a few days.
Make it Interesting
If you move forward with hosting a Webinar, make sure the agenda is interesting and lively. A boring agenda equals a boring presentation and that can translate to lost sales. You might consider engaging an industry expert, a customer, or even an industry guru. Each can inject life into your presentation. Also, make it visual. Diagrams, pictures, even live demos can keep the material dynamic and fresh.
Decide the Format
Popular formats you might consider for your Webinar include a singular speaker, an interview style, a moderated panel, and interactivity. There are pros and cons associated with each and it’s up to you to choose which one will work best, based on your topic and participants. For example, if you go with a single presenter, participants can benefit from their expertise, but may feel intimidated and not ask questions. On the other hand, a moderated panel offers multiple points of view. But without a skilled moderator, a panel can quickly descend into chaos.
Get the Word Out
It’s popularly said that, “If you build it, they will come.” Well, not necessarily. If you don’t tell people about your Webinar, they won’t know about the opportunity to participate. And if you don’t effectively “sell” them on the benefits of participation, they won’t join in – particularly if you plan to charge them. So, send out your information ahead of time. Develop an eye-catching and exciting program description, and make sure you target it to the right audience. Places you might promote your event include your Web site, social networking sites, in newsletters (your own and other’s), and via online event calendars.
Following these simple tips will create a successful event for yourself and your attendees.Continue Reading...
Today I was talking to someone and they wondered how to integrate StealthSeminar with Infusionsoft. In the video below you learn how I integrate Stealthseminar with my CRM service. I do not personally use Infusionsoft but the same method can be employed.
If you are looking for a "1 click webinar registration" I think you will find this works perfectly. If you have any additional comments, questions or suggestions please give me your feedback.
The system I use is here (affiliate link) Click here. They have a few different versions, I use the actual Office Auto Pilot which is the most advanced.
If you want to set this up by yourself, you can do so this way
1. Set up an event inside stealthseminar, upload the webinar video to the encoder, and select that in Webinar content once it is encoded
2. in scheduling > set the seminar occurs to Once. And set the webinar date/time
3. Set Automatic Delayed Reset Time & Automatic Replay Available to 0
4. In registration page settings find Registration Page Options and set that to None
Now save your event and that is all you need to do inside our system. Once you are done, you will get
your webinar link here
It will look like
http://www.onlinemeetingnow2.com/seminar/?id=xxxxx (xxxxx is my event id)
All you need to do now, is to send your list to our webinar page. There is an easy way to do so as well
1. Go to your campaign, set up a goal that will be triggered by a tag. Next to it, add a sequence. In this sequence
you can easily add your emails those will be sent. lets assume we will just send a welcome email
telling them they are registered
In that email you will need a link. That link should look like
You see the weird &email=~Contact.Email~&name=~Contact.FirstName~ part? Well that is for you to track who
attended the webinar. ~Contact.Email~ and ~Contact.FirstName~ are infusionsoft's custom field to show
email and name
2. Once you are done in the campaign, save it. Then go to contacts, and select all the contacts you want
to add to your event. Then just apply the tag you created in step one
What will happen now, is, everyone will get the email that you just set up with webinar link. If it is webinar time,
it will show your webinar page, if it is not, it will show you the countdown page
If you use our infusionsoft plugin, you will be able to track who attended the webinar, saw offer, completed webinar
Before you can create a webinar replay, you have to design your webinar. Your webinar will be as successful as you plan it to be. Think through each aspect of your presentation and embrace the concept that less is often more. Meaning, create a situation where fewer things can go wrong. The better you are at focusing your efforts, the better your chances of looking like a seasoned pro.
You can choose to create a webinar totally off-line (without any actual attendees) or you can choose to deliver a webinar with attendees, then place the webinar in a replay stream such as Stealth Seminar that will replay the webinar as if it is live.
Here are some ways to make your webinars engaging for participants, yet run smoothly.
Keep a Tight Agenda
People are easily distracted and if you bog them down with a lot of dry information during a webinar, they won’t pay attention. Keep the content brisk and follow the KISS rule: Keep It Short Sweetie! Keep talking to a minimum of ten minutes at a time, mix things up with graphics, slides, humor and that will be the best for engaging people.
Distribute Webinar Handouts in Advance
This will allow people to get familiar with the material before the presentation, so they can begin to formulate questions or come up with their own ideas on how to make the materials relevant to them. Others like to take notes or highlight interesting points. Also, this cuts down on having to review information and lets you get right to the interactive portion, which frankly is the more interesting part.
Open Webinar Strong and Close Stronger
The opening and closing of your webinar are the most important elements. Just like any live presentation you must open with a bang and conclude on a high note. You should spend the vast majority of time on these two elements of your webinar. It is tempting to think all parts of the webinar are equal but that simply not true. You need to open with compelling content to hold people’s interest, than carry it through the entire time. Distractions are unlimited on the web so it is important that you grab their attention right away. Then end on a high note so that they feel good about the time they devoted to your presentation.
Speaking of Presentation
Webinars are presentations; a personal presentation from one person to another. People get to know us quite well with our presentations. It appears that we are literally in the room with them. Be aware that this tool is extremely powerful and it can be a plus or a minus. For instance, I know of one person that does dreadful presentations. He is capable of doing great, but because he does not put the effort into the presentation, he turns his prospects off. Do not shortchange yourself on the presentation. Design it to provide the maximum value to your viewer. Real value.
Don’t Forget the Before and After
Webinars offer you a meaningful tool for building a relationship. Your interaction with participants doesn’t have to be limited to the actual presentation. You can send out surveys, provide a space for networking, even solicit questions ahead of time. This will allow you to custom-fit the presentation to the audience. Afterwards, set up forums for discussion that will allow the conversation to continue.
By following these rules you will create compelling webinars that will benefit your viewers and maximize your profits. I wish you much success.Continue Reading...
Webinars open up a world of possibilities; worlds that many of us could not even image just a short time ago. Webinars can increase sales, generate relationships with prospects, increase rapport with clients and can take your training sessions to a whole new level. When done right, they allow us to teach, share and interact with people in new fun and fresh ways and best of all, they can increase our profits and productivity. However, a bad Webinar can leave participants frustrated and angry.
What are the top four ways you can screw up a Webinar? Read on!
1) Bad Technology
If the technology fails, your Webinar fails, no two ways about it. If your audience isn’t tech-savvy you could wind up with a lot of trouble. Problems logging on, platform incompatibility or browser issues can all impact the ultimate success of the Webinar. When planning your Webinar, assume everyone is technology illiterate and keep the presentation simple. Keep the audio portion of the presentation in mind as well. Make the Webinar audio accessible via the Web, with no installs required.
2) Bad Content
You need to make sure you are offering solid content. Your presentation should be interesting, valuable and include both audio and written materials. Webinars aren’t free reign to fill the screen with a lot of words. Your on-screen content should complement the words you’re speaking. You don’t want to just read the words on your screen. You want them to support your message.
Most people learn visually, so make sure your presentation strikes a nice balance between great visuals and informative audio content. Bottom line, you have to keep your participants present and engaged with the material, otherwise your Webinar will bomb.
3) Boring Presentation
Webinars are presentations. You may have viewers that are half way around the world but they feel as if they are visiting with you personally in their office or home. When you think about it, that is a very personal form of communication. There is a connection between you and the viewers. For this reason you don’t want to have a boring presentation. You want to imagine your Webinar attendee and visualize him right across from you. If you smile, have a dash of theatrics, are entertaining, use great slides, some cool graphics, you are well on your way. Remember, before anyone can learn from you or buy from you, they have to be willing to watch you. Having a boring presentation is the kiss of death.
4) Bad Timing
As they say, timing is everything. Don’t schedule a Webinar for first thing Monday morning or at the end of the day on Friday. Strive to accommodate the masses. I like a mid-week (Tuesday – Thursday) in the evening (9 p.m.) and early morning weekend webinar (9 a.m.). This way you can accommodate the maximum number of people.
These are the top 4 ways I know of to screw up your webinar. I hope this has given you some insight and helps you improve your next Webinar. They are really a powerful tool and valuable for both the attendees and the presenter.
If you have any experience with these or any other ways to screw up your webinar feel free to share it below.Continue Reading...