Would you like to immediately increase your webinar attendance and maximize your sales? If so, read on. It’s one virtue, one primal instinct that super-charged…
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How much money does a Harvard graduate make? It’s probably more than you guessed. What about Harvard graduates who developed the single most important marketing…
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Machiavellian marketing methods. They’re not pretty, but they work. Machiavellianism is the use of cunning or duplicity, like the Italian Renaissance diplomat and writer Niccolò…
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While the main goal of most webinars is sales, automated webinars can play a vital role in everything: lead generation, sales, customer retention, and partnership building. In this post, I’m going to show you the five automated webinars you need for your business to both increase and maintain your business’s revenue.
Continue readingIn previous posts about Facebook advertising, I’ve mentioned the Facebook pixels that you can use to create custom audiences and conversion tracking. Facebook has recently…
Continue readingFacebook offers a variety of ways to advertise your business, products, and services on their social network. The question is, which one is going to work best for your particular goals? In this post, I’m going to explore Facebook’s advertising options: Boost Posts, Ads Manager, and Power Editor.
Continue readingRecently I was working with a client. They where having terrible results on Facebook. I asked them how they were targeting their prospects. She explained and it all sounded good but, it was not working! I suggested she upload her current client list to Facebook and reverse engineer who where her best prospects. Voila, SUCCESS!
Do you already have customers for your business? If so, you can use those customers to find similar people on the top social networks. In this post, I’m going to show you how to generate more revenue for your business by reverse engineering your customers and finding more just like them!
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If you are having trouble selling your products or services to your target audience, the issue may not lie in your core offers themselves, but rather how well you are known in your niche. Authority can be the difference between a $1,000 a year and $100,000 a year or even $1+ million dollar year. If you want the latter, then you need to establish yourself as an authority in your niche. In this post, I’m going to give you the steps you need to take to do just that.
Continue readingDo you want to get better at marketing in order to increase your leads and sales? If so, then you need to be willing to learn from the best. Chances are, you know who the top experts, influencers, marketers, and businesses are in your niche. It’s time to stop learning theory and start learning what works. In this post, I’m going to share with you some sneaky tools you can use to improve your marketing to make your business more successful.
Continue readingDo you know what marketing strategies are working the best for your website? No matter what kind of conversions you are looking to make for your business, Google Analytics can help you track them in a way that will show you what traffic sources drive those conversions. In this post, I’m going to show you the step-by-step process of tracking conversions in order to determine where to focus the majority of your marketing efforts.
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