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If you are a current StealthSeminar Client you can use all these webinar registration pages immediately. Just jump into Support and they will get you fixed up. If you are not a current client of Stealth Seminar we are giving you one of my favorite pages. You can use this with any HTML software and edit it to match your needs.Continue Reading...
Q: Why did the chicken cross the road?
A: To get to your webinar!
Of course, the chicken has to hear about the webinar first! We can have the greatest webinar on the planet but if no one is there to attend it, it's all for naught!
In this blog post I'm going to give you 14 free ways to promote your webinar. Now, free is not necessarily better than paid, but sometimes free is all we have available to us. With that in mind, check out this list and then choose one or two that appeal to you and your market. You certainly need not do all 14 to make a hit. In fact you will be far better off only choosing a few of them and doing them well than spreading yourself too thin. Using just one or two of the following can pack your webinars with as many people as you desire for as long as you desire to run it.
In this article, I'll show you how 14 proven ways to promote your webinar without spending a dime.
Just read from the top down for all of them or click a link below to get started!
|#6 Pinterest||#11 TV or Radio|
|#13 Joint Ventures|
|#14 Your Email List|
Putting up a Facebook post to promote your webinar is natural if you’re already doing it, but do yourself an extra favor by joining private groups that are a match for your content.
These Facebook groups are chock full of people people interested in your webinar, and they'll see your promo when you post it.
It's as easy as 1... 2.
1. Search for a group related to your webinar.
Enter keywords into the search box to bring up groups in your niche. Let's say you have a product/ service related to publishing a book on Amazon. Select a group.
To become a member of the group, just click the "Like" button, and you're in!
Post on your Facebook page twice a week, three weeks prior to your webinar. Provide value to the facebook group. Get the approval of the moderator to link to your webinar. That is it. Should the moderator desire, feel free to give them a percentage of sales.
After getting approval, tell the group what they'l learn at the webinar, and link directly to your registration page.
Link clicks account for 92% of ALL user interaction with tweets.
That click-through to your registration page is the goal of your individual tweet.
Your overall goal on Twitter is to get your webinar promo tweet liked and retweeted as much as possible, to get as many click-throughs to your webinar registration page as you can.
One of the best ways to stir up a social buzz on Twitter is to simply put it out there in a well-designed Tweet.
2. Schedule your tweets with Buffer (You can use this automation step by step with twitter too!). You should send out a tweet every other day for the first two weeks prior, then publish a tweet 1-3 times per day for the week your webinar goes live.
3. For each individual tweet, add a shortened link (use Bitly) to your registration page, alongside the time and date, the webinar title, and your webinar hashtag.
3. Stay active on Twitter for all three weeks, and create a buzz by starting and joining the conversation.
Instagram is the best place to show the personality of your brand.
1. Capture the behind the scenes shots of your webinar.
2. Document before, during, and after your webinar, and include pictures of you and your guest speakers.
3. Share quality pictures of the products or services you'll offer at your webinar.
LinkedIn has grown in leaps and bounds.
To promote your webinar, post the webinar announcement on your LinkedIn company page, and to all relevant groups — once a week for three weeks before the webinar starts.
If your target audience uses LinkedIn a lot, follow these steps.
1. Join LinkedIn groups similar to your webinar niche.
ASAP. Sometimes you'll need approval to join a group, and that takes time.
2. Write a LinkedIn blog post about your webinar’s topic.
This'll give you a solid SEO boost on top of direct exposure to your LinkedIn following. Writing a valuable blog post gives you a solid excuse to share your webinar without seeming salesy, and the readers who want to learn more will sign up for your webinar.
3. Share links to useful resources.
Unfortunately, lots of people join LinkedIn groups just to promote and run.
Don't be that guy.
This powerhouse of a search engine is second only to Google.
You can upload a sample of your webinar, a video ad, or past webinars to get people interested in the next. It's great because people can just jump on, and click through to your registration page immediately.
Here's how you can put together a YouTube teaser.
2. Add your call to action with the URL to your webinar registration page.
3. Use the video's embed code to insert the video into your landing pages, registrations page, blog post and all of your social media channels.
Pinterest is a superb channel to drive attendees to your webinar.
And it's easy.
1. Just head over to Pinterest.
2. Pin a promotional image of your webinar and link it directly to the registration page.
It gets a lot of flack, but don't underestimate the under-used power of Google Plus.
It may not match the raw power of it's maker, the #1 search engine, but it adds to the SEO boost that'll help you harness that power.
Plus it's easy and free.
1. Post your promo to Google Plus once a week for three weeks before your webinar.
2. Make sure the post has the time, date, title and hashtag.
3. Tag the companies and speakers involved in your webinar.
#8 Your Blog
A well-written blog post can easily be as effective as a dedicated landing page, and often more so thanks to the value your reader gets out of it.
Write and schedule one blog post each week for the three weeks prior to your webinar, on the same topic as your webinar.
Every 400-500 words, insert a link to your webinar's registration page (a 1500 word article should have two links in the body and one at the end) .
Use Buffer to schedule your blog posts to go out on social media, and send it to your email list too.
Participate in forums and drop in your registration page, to drive loads of traffic your way.
► Keep in mind that some forums won't let you promote your webinar, and some forums have threads dedicated to ads and promotions.
► Breaking the rules will get you banned quickly, so read the forum rules before posting.
► If no promotions are allowed, you can get past that by creating a forum signature with a link to your registration page.
Every time you answer a question or simply comment on the forum, they'll see your subtle but valuable signature promo.
#10 Your Email Signature
Update your email signature with your webinar registration link, and a simple call to action.
#11 Appear on TV or Radio
There’s plenty of community programs and Cable TV programs that can get you in front of thousands of people for free.
First, create your news story.
TV stories usually run for 3 to 5 minutes, so you'll need enough content to cover that timeframe.
Get a Spokesperson.
For both radio and TV, you'll need a spokesperson, ideally you. You can outsource that to an associate though, or hire someone to take your place.
Who do you send your release to?
If you're taking the radio route, find a contact in the newsroom. For a TV program, you'll need to talk to the program Producer. For television news, find the Chief of Staff or a reporter.
1. Find the phone number online and call them.
2. Ask the receptionist for which person you should send your media release to.
Always follow up with a phone call, one the morning before the event, and one more the morning you go live.
With TV news, you probably won’t know until the last minute whether they will be able to have a crew available, so shoot for a holiday and big-event free day.
Before we move on, I want to cover free press releases online. A lot of people turn their noses up when they hear it, and with good reason — only 5% of these press releases actually make it on Google News.
So let's focus on that 5%:
► PR Fire
► PR Zoom
For the runner-ups in this research, read the Vitis PR report.
There are tons of associations related to your industry.
The key is to let them get the word out about your webinar.
Plenty of associations offer webinars for free to members to boost the value of membership, so keep that in mind as you plan your webinar structure.
Most people charge $50 to $300 for a 60-minute webinar, but don't forget about sponsorship! You can offer your webinar for free and still make money, by selling ad space to people who want to promote a product or service.
One of the easiest ways to find an association match for your webinar is at the Career One Stop association search.
#13 Joint Ventures
This is the fastest and easiest way to get started. Just reach out to people in the same niche as you, and have them share the news about your webinar!
It’s a win-win, because you're bringing them a massive payload of valuable content to share with their followers, and you're able to sell your core offer to their marketing list.
Here's how it's done.
Find your Joint Venture Partner
The first step into your JV journey is to make a list of the people you want to work with.
You can find them by searching Facebook for JV groups.
Next, build a strong business relationship with them by adding value in some way — comment on their blog, talk with them and their followers on social media, or leave them a positive review on their book, podcast or LinkedIn.
Reach out to Your Joint Venture Partner
Cookie-cutter template emails won't do. Write a personalized email to each potential partner:
► You're already on their radar, but be sure to formally introduce yourself.
► Compliment them on their work. This should be easy and 100% truthful because their work is the reason you chose them in the first place.
► Capture their interest by mentioning your strategy, but don't pitch right away.
► Wait until you get an email back, then schedule a time to talk on the phone or in-person if you're near each other.
Once you've landed the partnership, you can start working together to promote your webinar.
► Leverage their email list by sending out the full webinar campaign in the next section.
► Ask for them to embed your teaser video in their website or blog.
► Have them send out promotional posts to their social media platforms.
► Ask them to introduce you during the webinar, and if possible, do it together.
#14 Your Email List
If you don't have an email list yet, no worries.
As you use the methods above, you're building your email list.
Your webinar email campaign may very well be the most vital part of your promotion strategy. That's why I want to give you this entire webinar email campaign, to make sure you're as successful as possible.
Email #1 The Teaser
Add your YouTube video teaser to your newsletter, three weeks to a month in advance. No dates or times needed, just the teaser.
Email #2 Save the Date
Next, give them the date and time of your webinar, with a subtle link to your registration page, beneath the teaser video.
Email #3 Formal Invitation
Send your official webinar registration invitation a week prior to the webinar.
Email # 4 Last Chance Reminder
This is their last chance and your's too.
Segment your email list to hand tailor this email to specific groups and get the most bang for your buck:
► Segment A: People who opened Email 1 and 2 but didn't click through to the registration. Ask them what's keeping them.
► Segment B: People who opened Email 3 but didn't click through to the registration page. For this email, make it as simple as possible to sign up for your webinar. Immediately give them the link to register, and add another call to action at the bottom, with objection-counters in between.
► Segment C: These are past webinar attendees (or buyers) who didn't open your last 2 emails. Give them a refresher on the webinar content and prompt them to register so they can view the "post-live" recording, if nothing else. Level with them on a personal and emotional level.
Email #5: We're Live!"
Send this email to everybody as soon as you go live to let them know that they can still attend.
Email #7: Post-Live Last Chance Reminder
Some people allow viewers to watch their recording for up a week after the official webinar release, while others shut it down within 24 hours. Whatever you choose, make sure you give them a reminder of how long they have to download or view the recording before it goes away.
Whether you're bootstrapping with the best of them or simply adding to your list of frugal marketing methods, we've covered 14 proven ways to market your webinar like a champ without spending your hard-earned money.
From Facebook, to joint ventures and email marketing (with the best social media marketing platforms in between), you now have a solid marketing plan that'll make your next webinar shine.
Good luck to you, and don't forget to grab my free webinar promo tools on the way out!
Some people wonder if Facebook really works for advertising.
It works wonders for many. I know of several people that do nothing but FB that generate 7 figures a year.
In fact, Jon Loomer snagged a tidy 3427% ROI in a quick but calculated Facebook campaign. He invested $297.96 into Facebook ads, over the course of 30 days.
What really set him apart was the assets he chose, and brilliant timing.
$10,510.50 in revenue.
Can you duplicate his strategy, and does Zuckerberg himself have similar marketing strategy?
Read on to find out.
Click on a chapter below to get started!
Always Start With a Gameplan
Unless you're planning a lemonade stand with the kiddies, you should probably start with a gameplan.
► What kind of information do my Facebook followers value most? News? Trends? Tutorials?
► What format do they prefer? Video? Articles? Pictures?
► How often should I post a new message to Facebook? (More on that soon.)
► What days and times should they go out? (I'll show you the perfect times later.)
Here’s an example of what you should be going for.
My Facebook followers value simple, actionable tutorials and the latest industry trends.
Create Your Content Calendar
Next, create a content calendar to get yourself into the habit of posting consistently and to keep you organized.
You can use a simple Excel or Google docs spreadsheet, and if you want to be super-efficient about it, download my pre-made content calendar templates.
To make your own from scratch, head over to Google Docs. (The work in Excel is surprisingly similar, so don't worry if you're not into Google stuffs.)
1. Click the "New" button.
2. In the drop-down, click "Google Sheets."
3. In the A, B, C, and D cells, add the following sections: "Publish Date, Due Date, Author, Curator, and Title."
4. Finally, add the following sections to E, F, G, and H: "Platform | Content Description, Keywords, Target Persona, and Bonus Offer | CTA."
This is my secret to making a content calendar work for you.
Set an alarm on your phone to make sure you update it every month.
Believe me, the alarm works — don’t dodge that simple step!
Set up Your RSS Feed Content Pool
Your RSS feed is ridiculously vital to your Facebook automation.
It's your only source of curated Facebook content, and the only one you need.
The news, videos, share-worthy articles, and all the content-gold the internet has to offer – that's going to be here, neat, organized and just a click away from being scheduled for Facebook.
Here's how to set up your RSS goldmine.
1. Visit the Feedly Mini Chrome extension and download it.
2. Click the Feedly icon in the upper right-hand corner of your browser.
3. In the search box, type in the type of content your followers love.
4. Click the add (+) icon to add sites to your reading list.
5. Finally, keep your feed organized by adding collections like "SEO," "Social Media Marketing," and "Automation," for example.
What’s the one thing your followers value most?
I could spend hours on that, buuuut let's not. Because the answer can be boiled down to a single word.
Consistency is closely related to your assets and timing.
The first piece of the timing puzzle is to set aside one morning each week for pre-scheduling.
The key to staying consistent is BEING consistent, remember, skipping this day is scheduling-suicide for most.
Believe it or don't – it's true. You can easily schedule a month’s worth of Facebook posts in 15 minutes. Remember how long it took Loomer to land a 3,427% ROI?
I'm about to show you how to automate a month of Facebook posts and shoot for that ROI with only 15 minutes of actual work. .
Let's kick this thing off by prepping your Buffer for automation success. First, download the Buffer Chrome Extension for free here.
Get Perfect Facebook-Schedule Timing With Buffer
1. As soon as you sign up for Buffer, they'll start helping you set up the best times to schedule your content. Just click "Set up my Schedule" to get started.
2. Tell Buffer your timezone and time format preference, then click "Looks Good! Continue to Next Step."
3. IMPORTANT. Timing is what sets Buffer a few notches above the best, so be sure to click "Find my Optimal Times."
4. For Facebook especially, you want to avoid over-posting. Set the number of times to post to 3, then click "Calculate times." (I'll share a more sophisticated method to pair this with in a minute.)
5. This is where the Buffer magic happens. Your optimal schedule will generate, and all you need to do to lock into that schedule for all of your automated Facebook posts is click "Looks good! Continue."
6. You'll want to track those clicks to measure your Facebook content performance, so click "Track clicks on my posts," and "Looks good, let's go!"
7. Congrats! The element of superior timing is complete as soon as you click "Go to my Dashboard."
Automate Your OPM Facebook Posts With Buffer and Feedly
If you're not curating content, you're missing out on the best Facebook sharing opportunities available.
Because your original content is great, but how many of the internet's most popular articles, videos, and images came from you?
The majority of your clicks should be from links to other people's media (33% more on average).
That said, original content rules the click-to-conversion rate (54% higher on average).
Let's start with Feedly.
1. First, click the Feedly icon in the upper right-hand corner of your browser.
2. Click one of your feed collections to populate a slew of the best and most recent articles, trends and news pieces.
3. Click the content that fits your fancy, then click the "copy link" icon.
4. Now click the Buffer extension icon in the upper right-hand corner of your browser.
5. Type in your Facebook post and click the drop-down arrow on the "Add to Queue" button.
6. Click "Schedule Post."
7. Last and far from least, click the date you want your content to hit Facebook, and click the "Schedule" button.
Automate Your Original Content on Facebook
1. Pull up the original content in your browser (this works for articles, videos, images – pretty much anything on the internet really).
2. Click the Buffer extension icon like before.
3. That'll pull up the scheduler, and you know what to do from here! (Retrace steps 4 through 7.)
It takes right about 30 seconds to schedule a piece of content using this method, so 15 minutes should be more than enough to schedule 30 Facebook posts; a month's worth if you decide to post once per day.
Automation saves so much time, it's kind of like having a part-time digital employee working for you.
But some people aren't taking full advantage of their automated Facebook system, and that's why I want to leave you with this last automation tactic that'll triple the value of your content (at bare minimum), and save up to 20 hours of your time per week.
Use Automation to Leverage Old Content (a Word on Evergreen Content)
So, what is evergreen content anyway, and how will it help you?
Evergreen content gets its name from the pine tree – a tree that stays alive, fresh and vibrant for generations (the bristlecone pine can live for thousands of years).
Like the trees they're named after, evergreen content retains value for a VERY long time.
Why do you need evergreen content?
Because you can use it, and reuse it. Forever.
Reusing your evergreen content is as simple as following the steps in the section above – the only thing I need to get across here is how to create evergreen content and keep it green.
Establish Evergreen Content Criteria
► Is the value Evergreen? Does the value of this content rely on a market, technology, or culture that could soon become obsolete? Will the core topic capture and hold people's interest for decades to come?
► Does it look timeless? Perception is reality – an article labeled with an old date is automatically assumed to be obsolete (how many articles from 1999 have you read recently?), and will ultimately become obsolete because of that perception.
Keep Your Content Eternally Green
► Edit your old content every quarter. The blog articles, videos and other content you produce should be constantly improving, and believe me, when you start doing this, you'll see how embarrassing your old content is compared to your new content.
Quicktip: If you're looking for a way to snag your reader's interest, read the 11 primal triggers that hook people and get them talking abut your business.
► Change the perspective of your old content every year. Some of your content won't need a perspective facelift. Some will. Your mindset, personality, and wisdom will age like a fine wine, and your advice should reflect that.
► Revisit past content and make sure each piece has an effective call to action. Because more times than not, people won't talk unless you ask them to.
► Analyze your content's bounce rate and other metrics. Your page metrics are the leaves of your evergreen content. Poor metrics show brown and withering leaves, but that doesn't mean it's dead. It just needs some attention.
► Add to past content with SEO in mind. Google has a soft spot for fresh content. Update your content and watch your traffic spike as Google picks up on your latest changes.
Quicktip: If you want to tell Google's SEO spider-bot to crawl your freshly updated page ASAP, follow these Google re-crawl steps.
► Finally, consistently share it. Each of your Facebook posts will reach only 12.9% of your followers on average, so re-posting content is a must, even for non-evergreen material.
Matthew Barby from KISS Metrics gave us their social media re-posting strategy, which is what I base my Facebook scheduling strategy off of.
So let's wrap it up and slap a pretty bow on it.
Evergreen content is something you should collect like a happy hoarder, because it'll bring you many, MANY-many more clicks and conversions than your non-evergreen content, not to mention save you loads of time that you would've spent on created new content instead of re-using your evergreen content.
We all like to think our minds hold a special place in the world, and who knows, maybe they do.
But I think it’s important to note that Zuckerberg, for all his marketing prowess and innovation, had his fair share of help in his climb to the top.
In fact, current research and Zuckerberg’s own report show that he’s far from a prodigy, or even a superior coder.
The brunt of his success came from surrounding himself with the best assets from the get-go, and launching his campaign with impeccable timing.
Yep, it's what Jon Loomer, Zuckerberg, and now you have in common.
Assets. Timing. Facebook.
It only takes 15 minutes to schedule a month's worth of Facebook posts, so what are you waiting for?
Just remember the steps.
► Set up Feedly and Prep Your Facebook Automation Gameplan
► Get Perfect Facebook-Schedule Timing With Buffer
► Automate Your OPM Facebook Posts With Buffer and Feedly
► Automate Your Original Content on Facebook
► Use Automation to Leverage Old Content (a Word on Evergreen Content)
► Establish Evergreen Content Criteria
► Keep Your Content Eternally Green
And don't forget to snag my content calendar – it's free and a heck of a timesaver.
Wondering how you can outsource your automation? Stay tuned, I'll show you how in the next article!
Now it's your turn. Have you set up a Facebook automation system that works for you? I'd love to hear about it below.Continue Reading...