Outsource Your Social Marketing Automation In 3 Days or Less
How far would Steve Jobs have made it without the engineering genius of Wozniak?
Thomas Edison's teacher thought he was mentally handicapped. Without his team of muckers and Nicola Tesla, that assumption would've followed him to his grave.
Behind every internet marketing genius is a TEAM of brilliant minds working toward the digital marketing campaign vision created by that genius.
In this article I'll show you how to surround yourself with a team of talented people who can take your social marketing automation to the next level in 3 days or less:
Day #1: Define Your Goals and Your Dream Team Triad
The marketing automation process is the same as the one we rolled out in our last article, "3,427 ROI Facebook Automation in 15 Minutes Flat."
We'll get to that in a second.
To outsource properly, use the process of elimination to decide what work YOU want to do, and what work you want to outsource.
It's easy. Just write out a list of everything you need done, and cut out the tasks you don't like, until you're left with the stuff you like to do.
We'll use the steps from the last article — it'll look something like this:
► Gameplan Development — "This is a big picture strategy I should at least be a part of."
► Content Calendar — "Nah. Scheduling is boring. Low-cost."
► RSS Feed — "Interesting to me, but not worth my time since I can pay my VA $5 to set it up, and my time is worth $450 an hour."
► Buffer — "Also interesting, but again, my time is better spent elsewhere. Set up and management costs are minimal."
► Other People's Media Automation — "Would cost me 2 hours of my time per week ($900). Should cost roughly $X per week to outsource."
► Original Content Automation — "I hate writing, and my video editing skills have been weighed and found wanting. Should cost $X per week for high quality blog articles and video content. Worth it."
Next, as the mastermind, and like every brilliant business mogul before you, you need to surround yourself with experts.
Figure out what kind of team member you need for each task:
► Gameplan Development — "Tag-team with my Content Creator (a content or copywriter with a social media marketing background.)"
► Content Calendar — "This work can be placed in the capable hands of my faithful virtual assistant."
► RSS Feed — "This task is a no-brainer for my virtual assistant."
► Buffer — "Content Creator."
► OPM Automation — 'Content Creator."
See how simple that is?
The biggest outsourcing problem people run into is biting off more than they can chew.
Let's not do that.
One virtual assistant and one content creator. That's all you need to set up and run your automated Facebook and other social media marketing.
We've got plenty of time to get fancy later, after we've mastered the social marketing outsourcing game.
So, we have a working leadership Triad planned (you, your VA and your Content Creator).
Day #2: Hire Your Social Marketing Automation Team
At this point, you're probably asking "where's the best place to hire," and "how much should I pay them?"
Let's answer those questions before we get to the meat and potatoes of finding your social marketing dream team.
Pay Outside the Box But Within Your Budget
Your job as a business owner is to pull profits up with one hand and hammer down expenses with the other.
As such, it can be hard to shell out your hard-earned profit because it feels like beating your head against the brick wall of your entrepreneurial instinct.
That instinct is an invisible box that keeps money in your pocket, but can ruin the rewards reaped from calculated risk.
A wise business-person knows when an expense is an investment.
You outsource 8 hours of quality work to some countries for $100 and reap a $1,000 profit, would you consider that $100 a wise investment?
But it's not always that easy.
There’s a perfect point of balance between the quality and quantity of work and the amount you pay, and that balance is different for everybody.
At this point in my career (weird to call it that. :)) I personally like to find the balance by paying the absolute maximum I can. By doing so you will get the best people and they will be responsible, professional and with you for as long as you desire. Plus it feels really good to know that your business is changing lives on both the client end and the staff end.
These are the questions you need to answer.
► How much of your time can you free up by hiring a team who can do it better than you?
► For you and your business, how much are you willing and able to budget?
Done deal. Question numero 2.
Where to Find Your Outsourced Marketing Team
First and foremost: Avoid the websites dedicated to the virtual assistant niche like the bubonic plague. They're the middle-men.
We're going to do a superman over the bustling crowd of middle-men and fly straight to the source — Upwork.
In 21 BC, people would gather in the village or town center every morning, to hire or get hired.
Fast-forward to the 21st century.
Today, thousands of freelancers and contractors flock to Upwork every day, to connect with business owners like you.
I'll show you how to post a on Upwork, and Problogger too, for a very important reason we'll cover soon.
Quicktip: If you're wondering why Elance and Odesk didn't make the cut, well, they did. These companies merged into Upwork in 2013, creating the world's largest and currently most effective (in my opinion) online workplace.
Hire Your Outsourced Dream Team on Upwork
1. After signing in, click the green "Post Job" button to get started.
2. We're looking for a dedicated, long-term virtual assistant, so choose option #2.
3. To find the virtual assistant category, click the drop down, and hover over "Admin support."
4. That'll bring up the tab where you can click "Personal / Virtual Assistant."
5. Name your job posting.
6. Describe the work you need done. (Copy and paste my "Job Description" script.)
7. Attach the files that help break down the job requirements.
8. Click "Ongoing Project."
9. Click "I want to hire one freelancer."
10. Type in the skills your virtual assistant needs to work for you.
11. Choose to pay hourly or project by project (fixed price), and your desired experience level.
12. Choose the first option under freelance preferences to get a higher response, then add further qualifications and screening questions to weed out poor quality applicants.
13. Finally, preview your post and click "Post Job!"
There's one downside to hiring people on Upwork.
Sometimes our greatest strengths can be our worst weaknesses, and in Upwork's case, their greatest perk — being able to outsource cheap work to low-income areas — has made many of the best first-world workers pack up shop and head to a market where they won't get massively undercut by people charging $2.50 an hour.
You can still find high quality work on Upwork in a pinch (especially if you're sending direct invitations to interview), but for high-skill content-related tasks (mainly social media marketing writing and content creation in this case) you'll be better off posting a month-long ad for $50 on Problogger.
Find your Content Creator on Problogger
1. Visit the Problogger Job Board here, or click "Jobs" from the home page.
2. Click the "Post a Job" link in the upper right-hand corner.
3. Now, enter your company name, location, website, and email.
4. Name your job, describe it, and give them specific instructions on how to apply.
5. Finally, click "Review and Pay" and you're done!
Here's a couple strong job description examples.
Once you've sent out the word, your applicants will start trickling in, and it's time to start hiring the best candidates!
Hiring Process Do's and Don'ts
Excellent English is a must. Just imagine hiring the Italian polymath Leonardo Da Vinci. That guy could smart us all into a smoldering hole in the ground, but without the ability to speak medieval Italian, he’s useless.
Don’t hire the first person who applies. Treat it like you’re buying a house. The process of elimination goes a long way here.
Weed out the weak pitches. Template responses go straight to the trash. Same goes for candidates who fail to follow instructions properly (if they can't follow instructions in the most critical point of the hiring process, they won't later).
Quicktip: Let your applicants know that template applications will be trashed immediately, to avoid a cluttered mess of poor pitches from the start.
Use this checklist to hone in on the best candidates.
► Are all Soft Skill requirements met?
► Technical Skills?
► Years of Experience in Field?
► Strong Portfolio?
► Good Communication?
► Attention to Detail?
Quicktip: (Somewhere in your job description, add: When replying to this job, please use the subject “BA VA”)
After you've narrowed your candidates down to the most valuable selection, you can either hire the best fit, or conduct a formal interview (use these handy-dandy interview questions over phone, email, IM, or Skype.)
Day #3: Communicate and Delegate Wisely
The easiest way to hire, and delegate tasks is with my Email Scripts for Hiring and Delegation, but that's more on the tactical side of things.
You'll need the big-picture strategy too.
First, create a Content Guidelines document with everything you need your team to know, and give them access to it.
Create and Share Your Google Guidelines Doc
1. Click the "New" button and click "Google Docs" from the drop down.
2. Collaborate with your Content Creator to write the content you want to share with your team.
3. In the upper right-hand corner, click the "Share" button.
4. Add your team's emails, and don't forget to make it either read only or editable. Click the "Send" button.
Blammo. Team's hired, guidelines sent.
Now we can FINALLY start bossing people around like a genius mastermind — woot! (Kidding. It is exciting though — just think, you're about to have a well-oiled, social marketing machine running on autopilot in 3... 2...)
Here's what your first month should look like (you may opt for speeding up the process or slowing it down, and that's fine too.)
For each task, refer them to these social media marketing automation instructions.
Week #1: Assign the Gameplan and Content Calendar Tasks and Give Feedback
The first week with your new team member is the hardest, and how you respond to each other during this first milestone will clearly show both of you whether or not it’s a good fit.
Be patient, and gauge your VA and Content Creator's patience.
An experienced VA or Content Creator will expect a lot of communication in the beginning, but voice your communication goals anyway.
One full week of daily communication is more than enough to get them acclimated to your goals, benchmarks and general process of doing things.
Assign each task with my "Assign a New Task or Project" email script.
Week #2: Assign RSS Feed and Buffer Tasks and Give Feedback
Touch base 3-4 times the second week. Keep your eyes on how your VA and Content Creator adjust to the previous week's feedback.
Week #3: Assign OPM Automation Task and Feedback
Two or three emails is more than enough for Week #3. By the third week, your team members will have roughly 80% of your vision.
The remaining 20% is a continual weekly process of brushing and chiseling out the fine details.
Have your Content Creator read "11 Primal Triggers That'll Get People Talking and Maximize Sales."
Week 4: Assign Original Content Automation Task and Fine-Tune
Only send 2 emails per team member this week, for the task and feedback. Have your VA create a list of things that need to be fine-tuned (using the Google Doc Benchmarks of Success Doc you created and shared with them.)
Pepper in 3 or 4 of those changes using my "Change or Edit" email script.
Quicktip: Don't forget, your team is not only an efficient machine, they're human too. For every humble-pie feedback you dish out, sprinkle some tasty compliments over it for good measure. Positive feedback fosters good morale and better work.
You've heard it before, and I'll say it again.
No man is an island.
If you find yourself struggling to hit your growth goals, ask yourself this question.
Have I surrounded myself with people who are better than I am at _______?
Are you hitting your growth goals without a team?
Time to set your sights higher.
With this simple guide, you’ll be able to hire a team of experts in any field, in 3 days or less.
Just remember the steps.
► Day #1: Define Your Goals and Your Dream Team Triad
► Day #2: Hire Your Social Marketing Automation Team
► Day #3: Communicate and Delegate Wisely
Finally, grab my Email Scripts for Hiring and Delegating to cut 16 hours of writing emails out of each month (192 hours annually).
You won't regret it!
What about you? How do you delegate your social media marketing automation?