If you’re ready to start using automated webinars to generate income 24/7, then you will need to start by recording great webinars. The easiest way to create a webinar is to record your screen while talking over slides or live demonstrations. In this guide, we’re going to look at seven screen recording tools you can use to create professional automated webinars.
To create a professional automated webinar, you will need to decide upon a few things. First, will you want to show your face during your webinar using webcam video or just show your screen? Some of the following screen recording tools will allow you to show both your screen with a superimposed webcam video of yourself. The video may not be the best option if you are going to want your viewers to assume the video is live. Second, if you are doing a screen recording, do you want to show a live demonstration or do you want to show slides? If you are going for slides, you will need presentation software like Microsoft Powerpoint, Keynote, or similar tools. If you don’t have presentation software, an alternative would be to create presentation images using tools like Canva. Mac users can download the images and display them like a slideshow using the Preview app. Third, if you are recording yourself along with your screen for your webinar, you will need to test your recording environment to ensure you have the best lighting and background for your video. Finally, you will need a good microphone You can get great microphones, like the Yeti Silver at under $200. You can also use simple headsets or microphones that come with noise canceling headphones. Note that the latter option can put the microphone in an area where it can brush your hair or clothing, causing sound interference. Once you’ve decided on these things, you will be able to make the best choice from the following screen recording tools.
Screenflow is a top choice amongst Mac users for screen recording, and at $99, it won’t break the bank. It allows you to record your desktop screen (including those with retina resolution), webcam video, and even your iPhone or iPad screen. When you record your screen in Screenflow, you will have to record the entire screen. Unlike some programs, you can’t select a specific area or window to record. Be sure to also make sure that audio input via microphone is checked, otherwise you will only record your computer audio. Once you are finished recording, you can crop the video to show only one area or window of your screen, so be sure that you keep what you want to be included in the video in one place. Once you’ve recorded your video, you can save your project and start editing. You can trim your video to the correct start and end points, as well as crop the video to show only the area of the screen you want in your recording. You can add zoom and pan motions, transitions, annotations, text, audio & video filters, chroma key, callouts, and more. These will further enhance the experience your webinar viewers will have while watching your webinar. Note that if you are going for the feel of a live webinar, you shouldn’t add any special effects.
Camtasia is another top pick for both Windows ($299) and Mac ($99) users for screen recording and video editing. If you work with a Windows desktop at work and a Mac laptop at home (or vice versa), this software allows you to carry your projects between both setups easily. It’s also handy if various people in your business work on either Windows and Mac, or both. Camtasia allows you to record your entire screen, specific areas, or specific windows. You can also use their mobile app to get photos and videos from your iOS, Android, or Windows smartphone as well. Once you’ve recorded your video, you can save your project and start editing. In addition to standard video effects, you can also doing things like create a green screen effect to put yourself in the video. Note that if you are going for the feel of a live webinar, you shouldn’t add any special effects.
Not ready to fork out $299 for a screen recording tool for Windows? CamStudio is a simple, free alternative. This simple screen recording tool may not have as many advanced features as other programs do, but you can’t beat it for the pricetag. Unlike other open source software solutions, CamStudio does offer guidance in the form of tutorials and videos, so you can learn the platform quickly. CamStudio allows you to record your entire screen, specific areas, or specific windows. Once you have recorded your video, you can go in and add simple effects, such as screen annotation bubbles. Note that if you are going for the feel of a live webinar, you shouldn’t add any special effects.
If you don’t mind a $15 per year membership, you can use Screencast-o-matic for screen recording on Windows or Mac. This tool runs through your browser after you download a small application. Once you’ve installed the small application and set up your account, you can go to their website, login and start recording your screen. You can select a specific area (but not the entire screen), record from your webcam, or have your webcam shown on top of your screen share. You can even zoom and draw while recording. Note that you may not be turn off certain animations or edit out certain elements, such as the mouse cursor throughout the video. After you’ve recorded your video, you can do some basic editing including resizing, inserting more images, adding transitions, and similar features. Note that if you are going for the feel of a live webinar, you shouldn’t add any special effects.
Movavi Screen Capture Studio
Movavi Screen Capture Studio is a premium screen recording software for Windows and Mac users that only costs $79.95. You can usually catch them offering a deal or less, or just close out of the shopping cart before purchasing to get a coupon code. You will need to download the free version and then upgrade to the paid version when you are confident it is the right choice for you. You can record a portion of your screen or all of it with Movavi. Once you are finished, you can edit your video and add any special effects you choose. Note that if you are going for the feel of a live webinar, you shouldn’t add any special effects. On a side note, Movavi also makes a great video converter software. It can come in handy if you use another screen capture tool and need to convert their video file format to a different one, such as CamStudio’s AVI-only output to MP4, you can. You can also use it to pull the audio from your video into MP3 format if you want to give your replay viewers another way to consume your content. You will have the option to buy this software for a one-time fee of $49.95 or a monthly subscription at $9.95. Unless you only plan on making one video (which is doubtful when you start getting into automated webinars), then the one-time price will be the best value in the long run.
Tiny Take is a free Windows screen recording tool that is super simple to use. Some might consider it too basic, while others might love it for its simplicity in a world of over-achieving screen recording tools. To get started, you simply download the software, record a portion of your screen, and edit it with annotations, zooming and panning, or other simple effects. It’s really that simple. Note that if you are going for the feel of a live webinar, you shouldn’t add any special effects.
For those that don’t want to download software and want a free solution, there is always Google+ Hangouts. You can create a Hangouts on Air session using the Google+ profile that you have associated with a YouTube account. You can invite up to 9 other people to be on the hangout with you or just have yourself. Note that you have to share the hangout with at least one person in the audience field during the setup – you can make a fake Google+ profile for this so your session will be private. You can skip the following invitation for guests popup. To ensure that this works, do a test run. Set up a Hangouts on Air session with your fake Google+ person as the audience. Start broadcasting and go live for a few minutes, then stop broadcasting. You should get a message that your session will be uploaded to YouTube. Go to your YouTube channel’s video manager to find the unlisted video. Download it and you will have your test video. Once you have tested the Hangouts on Air system, you can go back in and create your actual webinar. You can choose to record yourself in front of the camera or share your screen before you start broadcasting to record your slides or your live demo.
Bonus: Make Your Webinar Feel “Live”
While you love the idea of an automated webinar, you might also like the feeling of a live webinar. There is a simple way to ensure that your webinar feels live, and that is by adding in some live commentary. Think about the live webinars you have attended, or live webinars you’ve watched on replay. They don’t just have a basic introduction, followed by the main content and ending with the sales pitch. They include a few live touches. These touches include the following.
- Ask the audience a question periodically throughout the webinar.
- Say hello to people on the webinar. Aim for a few common names and a few uncommon names.
- Encourage your attendees to ask questions about the webinar.
- Answer questions at the end. Especially for webinars ending with a sales pitch, you may want to craft some attendee questions that also help with overcoming objections to the sale.
This will give your attendees the feel of a live webinar, even though it is automated. And adding these live elements will also help you relax when recording it. It will help you feel more like you are talking to people live instead of just making a recording. Also, consider what you are recording. If you want people to actually think the webinar is live, you can’t show anything that is going to date your webinar, such as a social media newsfeed or other dated elements. If you are showing something that can be easily dated, you should go with the replay of a live webinar option instead of “it’s live” option.
As you can see, there are many great tools to choose from for screen recording and automated webinars. Be sure to give each of them a try before committing to one to ensure that it is easy for you to use. The less barriers you have with the technology, the easier it will be for you to create your automated webinars. Should you have any experience with the above, let me know your thoughts below. I would love to hear what is working for you and what your experiences have been.