Hosting webinars will make your life easier, no question. They greatly reduce your expenses and systemize your marketing or training information, both of which have powerful implications for profitability. But in this arena, do you know what the absolute best practice has become? It’s Webinar automation replay systems.
Webinar replays make it’s a piece of cake to host (seemingly) “live” or “scheduled” webinars that you replay over and over — while you’re busy working other aspects of your business. If you’re, for example, a business coach, e-course instructor or network marketing leader who frequently has new members or students, a Webinar replay system gets you away from spending time teaching the same thing every time someone new comes onboard.
The beauty of setting up a Webinar replay system is that the wonderful live workshop or lecture you originally recorded is programmed to automatically play for future audiences or prospects. This is both time- and cost-efficient, set-it-and-forget-it interaction at its finest. At least it will be if you program your Webinars with these seven playback tips in mind . . .
1. Control your start time – at all times
The great thing about automating your Webinars is you’re always in control! You can set them to run for whatever time you want. For example, if you decide to pre-set them to start every Monday at 9 p.m., you can! Even while you’re doing other things, your automated Webinar will still work for you.
2. Control the start point for stragglers
It’s inevitable there will be people who don’t make it to the party on time. You can set your Webinar to start a certain amount of time after the Webinar begins (say up to 30 minutes after the start time). Or, you can break up the presentation into different URLs. This way doesn’t allow stragglers to start the presentation over; however, they can join others who’re already viewing.
3. The Q & A Box
One of the most important points of a presentation is the interaction. You want to offer Teleseminars and Webinars that provide a Q & A Box. You can choose to answer them immediately or at a later time after your event has passed.
4. No Reloading
When you’ve put an automated Webinar into place, you want to maximize the success of your event. For instance, if it’s a 40 minute presentation, you don’t want people to log in 35 minutes into it. By applying an auto-lockout feature, it’s almost like the doors were locked on the conference room.
5. 3rd Party Vendor Site to Handle the Details
Your Webinar or Teleseminar that has been scheduled should not run on your website. It should be appearing on a 3rd party domain.
6. No Video Controls
Because this is a live presentation, participants can’t pause the tape or try to speed ahead to the end. Once they’re in, they’re in, which allows you to fully deliver your presentation. That means you control what they hear and how they hear it.
7. The Shopping Cart Button
You can set your shopping cart button with materials to pop up during specific times during the presentation. Once again, because it is live, there is a sense of urgency attached. No lines, no waiting.
Here is a few bonus items as well… call me an overachiever:
8. Built in Focus Control to Keep Attendees Glued to Your Presentation
Here is another really powerful tool. It is best if you attendees watch your complete presentation. I would suggest you choose a replay service or tool that provides you with tools to keep them focused. There is nowhere on the planet that has more distractions than the internet, it is very important that you keep them in your presentation.
9. Computerized – Non-Computerized – Human Traits
In this day and age when we can put a man on the moon, it is important to remember that people are use to just about anything. They can spot technology from a mile away. For that reason it is best if the tool you choose, has built in human traits – so it does not act like a computer. By using a tool that literally acts like a human, it will make the connection between the presenter and the attendee that much more meaningful.
Use this list of criteria for choosing your webinar automation replay tool and you will be well on your way to successful events, increased profits and business stability.